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Using the EFE and CPM data, as well as your own analysis, describe how Hershey is responding to its external environment, including its direct competitors.

Using the EFE and CPM data, as well as your own analysis, describe how Hershey is responding to its external environment, including its direct competitors. Make sure to use important details of from your EFE and CPM results and your critical reflections to draw conclusions.

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