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Using the Elaboration Likelihood Model (ELM) as your framework, analyse why Anisa's feel good property booking advertisement had little impact on consumers' attitudes. Discuss how
Using the Elaboration Likelihood Model (ELM) as your framework, analyse why Anisa's "feel good" property booking advertisement had little impact on consumers' attitudes. Discuss how elaboration has an impact on attitudes and what Anisa should have done differently to effect longer-term attitude change for the advertised company.
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