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Using the example Market Summary report below, which company has the most effective Advertising strategy? Mountain Segment Lost Sales 461 Product Name Adri Adv2 Adv3

Using the example Market Summary report below, which company has the most effective Advertising strategy? Mountain Segment Lost Sales 461 Product Name Adri Adv2 Adv3 Adv4 Advo Average (Weighted) Firm Your Multi-Player Firm Speedy Cycles Deals On Wheels BikesRUs Dusty Roads Sales 18,238 19,694 22,072 21,484 12,108 93,596 Retail Price $700 $735 $675 $725 $950 Awareness 0.18 02 0.21 0.28 0.16 0.20 461 $726 B O a. Dusty Roads O b. Deals on Wheels O c. Speedy Cycles O d. BikesRUs Activ Go to

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