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Using the examples of a Trucking Agency, analyze the effects of marketing insights and how they impact each organization's marketing practices and strategic advantages. Specifically

  • Using the examples of a Trucking Agency, analyze the effects of marketing insights and how they impact each organization's marketing practices and strategic advantages.
    • Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

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