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Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. (What if weights for safety

Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. (What if weights for safety and and wealth are doubled?)

Location

Factor

Weight

A

B

C

Easy access

0.15

86

72

90

Parking facilities

0.2

72

77

91

Display area

0.18

86

90

90

Shopper (walking) traffic

0.21

94

86

80

Neighborhood wealth

0.16

99

89

81

Neighborhood safety

0.1

96

85

75

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