Using the following factor ratings, determine which location alternative should be chosen on the basis of a maximum composite score, A, B, or C

LOCATION

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Factor

(100 points) Weight A B C

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Convenient.......... .15 80 70 60

Parking Facilities... .20 72 76 92

Display area..... .18 88 90 90

Shopper traffic... .27 94 88 80

Operating costs.... .10 98 90 82

Neighborhood.... .10 96 85 75

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1.00