Question
Using the full spectrum of segmentation variables, describe how Virgin America segments and targets the market for airline services. Which market targeting strategy is Virgin
Using the full spectrum of segmentation variables, describe how Virgin America segments and targets the market for airline services.
Which market targeting strategy is Virgin America following? Justify your answer.
Write positioning statement for Virgin America
What are the potential issues for Virgin America following the Alaska Airlines acquisition? Will Virgin America continue to appeal to the same types of customers? Why or why not?
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Transport Operations
Authors: Allen Stuart
2nd Edition
978-0470115398, 0470115394
