Question
Using the generic internal value chain shown in Exhibit 8.2, classify each of the following activities of a cable television company as inbound logistics, operations,
Using the generic internal value chain shown in Exhibit 8.2, classify each of the following activities of a cable television company as inbound logistics, operations, outbound logistics, marketing and sales, service, or support.
a) Installing coaxial cable in the apartment of a new customer
b) Repairing coaxial cable after a windstorm
c) Mailing brochures to prospective customers
d) Discussing a rate increase with members of a regulatory agency
e) Selling shares of stock in the company
f) Monitoring the quality of reception at the companys satellite downlink
g) Preparing financial statements
h) Visiting a customer to determine the cause of poor- quality television reception
i) Traveling to a conference to learn about technological changes affecting the industry
j) Replacing old routers with updated technology
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