Using the Google Merchandise Store, please answer the following questions. 1. Your boss wants you to investigate the performance of the landing page. What specifically is each metric and information presented on menus telling you. Include 10 metrics and information presented on menus Bounce rate > Audience Overview Menu> The bounce rate shows that.... 2. Assume you are in the Convert phase of the sales funnel where customers are actively looking to purchase and comparing multiple brands and researching products on the Google Merchandise Store site. For 5 of the metrics or information presented in menus in part 1, discuss each in at least 25 words what it means in regards to being in the Convert phase. Please breakout each metric or piece of information by bullet points. 3. Now that you understand the performance and the metrics in the context of being in the Convert phase, in 100 to 150 words please recommend to your boss what should be done with the landing page. Include 2 specific metrics and the recommended target performance for each in your recommendation. Remember for the target performance you need to include the change you expect and in what timeframe. Using the Google Merchandise Store, please answer the following questions. 1. Your boss wants you to investigate the performance of the landing page. What specifically is each metric and information presented on menus telling you. Include 10 metrics and information presented on menus Bounce rate > Audience Overview Menu> The bounce rate shows that.... 2. Assume you are in the Convert phase of the sales funnel where customers are actively looking to purchase and comparing multiple brands and researching products on the Google Merchandise Store site. For 5 of the metrics or information presented in menus in part 1, discuss each in at least 25 words what it means in regards to being in the Convert phase. Please breakout each metric or piece of information by bullet points. 3. Now that you understand the performance and the metrics in the context of being in the Convert phase, in 100 to 150 words please recommend to your boss what should be done with the landing page. Include 2 specific metrics and the recommended target performance for each in your recommendation. Remember for the target performance you need to include the change you expect and in what timeframe