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using the Grand Strategy Selection Matrix , determine the grand strategy (or grand strategies) that should be pursued by Coca-Cola. Discuss the assumptions you have
using theGrand Strategy Selection Matrix, determine the grand strategy (or grand strategies) that should be pursued by Coca-Cola. Discuss the assumptions you have made in applying theGrand Strategy Selection Matrix(i.e., explain why you chose "overcome weaknesses" vs. "maximize strengths" and why you chose "internally-directed" vs. "externally directed").
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