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Using the information provided, develop a precise expectation for ticket revenues for the 2018 fiscal year. Background Buringham Bees, an independent minor league baseball team,

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Using the information provided, develop a precise expectation for ticket revenues for the 2018 fiscal year.

Background Buringham Bees, an independent minor league baseball team, competes in the Northwest Coast League The team fnished in second place in 2018 witha record of 94-50. The Bees' 2018 oumulaive season attendance of 534784 spectators seta new record high for the team, up more than 5% from the prior season's attendance BankHoan covenants require the Bees to submit audited fnancial statements annually to the bank The accounting firm of Hickman and Snowden, CPAS, has served as the Bees' audisor for the past fwe years One of the major auditareas involves testing ticketrevenues. Ticketrevenues reached nearly $508 milion in 2017. In 2018 the unaudited scket revenues are reported to be $5,515897 with net income before tax of $937,703. In pricr years, the audit plan called for extensive detail testing of revenue accounts to gain assurance thatreported icket revenues were fairly stated Michelle Andrews, a new audit manager, justreceived the assignment to be the manager on the 2018 audit Michelle worked previously on the Bees pricr-year audits as a staff audi tor. When she leamed shhe would be managing the current-year engagement she immediately thought back to all the hours of de tsiled testing of scket sales she performed On some of her other cients, Michelle has been successful at redesigning sudit plans to make better use of analyical procedures as substantive tests She is beginning to wonder if there is a more efficient way to gather effect- ive substantve evidence related to scketrevenues on the Bees' engagement h her firstmeeting with Bees' management for the 2018 audit Michelle leamed that the Bees now use an outside company. Tickets R Us to oper- ate ticket gates for home games. The terms of the contvactrequire TicketsR Us to colect tcket stubs so that it can later report 1otal tickets collec- ted per game While Tickets R Us does not break down the total ticket sales into the various price categories, Michelle tinks there may be a way to develop an analyical procedure using the independenty generated total icket numbers and data from priar audits To invesigate this possibil Michelle asked a staff person to gather some informaton related to reported sales. Here is the informaton the staff person gathered from the cords of the client Ticke ts R Us, and prior-year audi1 fies 2018 Park Attendance (all games) Total park attendance 534,784 2018 Number of Games Weekday games Weekend games 44 28 Informaton fram prior-year audit fies indicates a similar number of home games in total, although in the prior year there were 26 weekend games. The audit fie indicates that average per game attendance for weekend games was 20% higher than average per game attendance for weekday games 2018 Per-Game Ticket Prices Club seats Box seats General seats: Adult $ 14 $12 8 $ 6 Child (Senior Citizens) Companson of 2017 tcket pnices to 2018 ticketprices reveals an average increase of 9% beween the two years Weekday 25% 30% Weekend 26% 29% Sales Mix Club seats Box seats General seats: Adult Child (Senior Citizens) 23% 22% 24% 21% Informaton fram prior year audit fles shows that sales mix has remained fairly similar over the last several years. 2018 Promotions: Number of Games Weekday Weekend 8 9 Informaton fram prior year audit fies shows that attendance generaly increases by 15% when there is a promoton (e g, free baseball cap, poster, or special enter tsinment) In the prior year there were cnly 15 total promotonal days p. 248

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