Using the layout on page 94 of Designing Experiences, create a persona with you as the target market.

must be completed in Microsoft Word or PPT and will include:

• A headshot of someone who will personify this market (possibly you or a friend who fits the target group)
• Name this "person"
• Provide a short summary description of him/her
• Relevant behaviors
• Demographics
• Psychographics
• Needs and pain points

As a reminder, this graphic artifact is intended to help you keep your target market (or one of them) in mind while you design or redesign experiences.