Using the like below about the Pink Tax: Gender and other price discrimination factor answer the following questions we a detailed expalnition. Adds your own analysis and insight and Refer to company as 'it' not 'they'.

Link: https://docs.google.com/document/d/1qXlwC-BJSqdriWcGAwCXTeQlUoZAVVc1lytbshATM0I/edit?usp=sharing

1. What does pink tax refer to? Give a specific example from the case. Would you argue for or against a pink tax? Reasons?

2. How do you think Diane Kelly should market her new nail product? Give 2 different possible scenarios and which one you would choose and include ideas on price, packaging and positioning and advertising

3. What enables price discrimination? Is price discrimination ethical? Sustainable? Give an example from the case and your thoughts on it.