Using the Manifesto and the case study as references, identify the following items as a suggestion for Eataly's leadership: vision statement, mission statement, values statement, and goals/objectives.
Eataly: Reimagining the Grocery Store Courseware #9-515-708 Exhibit 7. Eataly Manifesto IL MANIFESTO DI EATALY 0. WE'RE IN LOVE WITH FOOD We're in love with high quality food and drink. We love the stories about it, the people who produce it, and the places it comes from. 1. FOOD UNITES US ALL COCO Good food brings all of us together, and helps us find a common point of view. We believe that one of the greatest source of joy is what happens around a dinner table. 2. OUR PASSION HAS BECOME OUR JOB We've dedicated our daily lives to promoting a real understanding of high-quality food and drink. How lucky are we that we get to do what we love? 3. THE SECRET TO QUALITY OF LIFE? QUALITY PRODUCTS By offering the best products we can find, we improve our own lives, and bring added value to yours. Enter a world dedicated to quality: that means quality food, quality drink and ultimately quality time. 4. OUR TARGET AUDIENCE IS EVERYONE Whether you're here to buy a loaf of bread, prepare for a lavish dinner or sit down to enjoy a meal, we want this to be your place. We want you to be comfortable, happy, and enriched by every visit. 5. EAT. SHOP. LEARN. This is a store with stories. Here, you won't just discover what you love, you'll also learn about what you love. 6. YOU ARE OUR CO-PRODUCERS What you choose every day determines what we'll stock our shelves with over time. When you demand quality products, you support the local farmers, fishermen, butchers, bakers, and cheesemakers who produce them. Consider yourself a co-producer, conscious that the choices you make determine the quality and quantity of food on the market. Ultimately, you are creating a better environmentfor eating and beyond. 7. OUR THREE PROMISES TO YOU 1.Choice: We offer a diverse selection of quality food and drink. 2.Accessibility: We are dedicated to offering the best products at the lowest possible prices. 3.Knowledge: We feel that it's not just important that we know everything about what we sell and serve, but that you also learn about the products we are so passionate about. We share with you the stories of the people and places behind all that we offer. The more you know the more you enjoy. O 8. YOUR TRUST IS EARNED EVERY DAY In all ways, we promise to be scrupulously honest. We'll never encourage you to buy more than you need. 9. THE END GOAL Our goal is to have you as our customer for a lifetime. The easiest means to that end is offering the best food and drink as well as the best environment in which to discover and expand your tastes. On that note, we look forward to seeing you again very soon! Source: Company documents
