Using the market approach to valuation, calculate the value of a potential naming-rights deal based on comparable MLS deals. Be sure to consider the data provided in Table 2 when conducting your analysis.

Table 2 Major League Soccer Stadium-Naming Rights Team Corporate partner Value Terms Contract year Chicago Fire Toyota $7.5 million 10 years a 2005 Page 8 of 18 Conducting a Market-Demand Analysis: A Case Study of Major Soccer Ex SSAGE businessca SAGE Business SAGE 2017 Human Kinetics, Inc. Montreal Impact Saputo Inc. $7.5 million N/A 2008 Real Salt Lake Rio Tinto $20 million 10 years 2008 Colorado Rapids Dick's Sporting Goods $40 million 20 years 2010 Philadelphia Union Talen Energy $20 million 10 years 2010 Houston Dynamo BBVA $20 million 10 years 2011 LA Galaxy Stub Hub $60 million 6 years 2013 San Jose Earthquakes Avaya $20 million 10 years 2014 Toronto Football Club Bank of Montreal $23.7 million 10 years 2016 Los Angeles Football Club b Banc of California $100 million 15 years 2016 Table 2 Major League Soccer Stadium-Naming Rights Team Corporate partner Value Terms Contract year Chicago Fire Toyota $7.5 million 10 years a 2005 Page 8 of 18 Conducting a Market-Demand Analysis: A Case Study of Major Soccer Ex SSAGE businessca SAGE Business SAGE 2017 Human Kinetics, Inc. Montreal Impact Saputo Inc. $7.5 million N/A 2008 Real Salt Lake Rio Tinto $20 million 10 years 2008 Colorado Rapids Dick's Sporting Goods $40 million 20 years 2010 Philadelphia Union Talen Energy $20 million 10 years 2010 Houston Dynamo BBVA $20 million 10 years 2011 LA Galaxy Stub Hub $60 million 6 years 2013 San Jose Earthquakes Avaya $20 million 10 years 2014 Toronto Football Club Bank of Montreal $23.7 million 10 years 2016 Los Angeles Football Club b Banc of California $100 million 15 years 2016