Using the marketing environment illustrated in Exhibit 5.1, select a firm/company/organization related an accounting major and list the factors/items that would be included under each of the following areas: 1. Selected firm/company/organization name and type 2. competitors 3. corporate partners 4. economic 5. political/legal 6. culture 7. target demographics of prospective consumers 8. social 9. technology 10. physical environment.

Each of these specifically will relate to the target and interests of your chosen firm. Related to your major means for example: a health care major would be looking at a physician practice or hospital etc, an accounting major would be looking at an accounting firm, design major, IT major, management major, marketing major, engineering major etc would be looking at firms with an emphasis in their areas. The point is for you to take a look at a marketing environment through the eyes of your chosen field.

EXHIBIT 5.1 Understanding the Marketing Environment Culture Demographics Company Political/ Legal Consumers Social Immediate environment Competition Corporate partners Macroenvironment Economic Technology EXHIBIT 5.1 Understanding the Marketing Environment Culture Demographics Company Political/ Legal Consumers Social Immediate environment Competition Corporate partners Macroenvironment Economic Technology