Using the matrix below:

• Analyze the significance of the three matrices regarding their relevance for strategic planning. Include a description of the key information for each of the three matrices.
• Discuss how the information from your analysis will influence your recommendations for strategic plans to improve the position of the company.
• In preparation for the final submission of the assignment, without prematurely determining and formalizing strategic goals and objectives, begin thinking about possible strategies to capitalize and add value to the organization based on the analysis of this information.

IFE
Strengths	Weight	Rating	Weighted Score
Support Services	0.09	4	0.36
Multiple Sales Channels	0.06	2	0.12
Product and Brand Offerings	0.03	3	0.09
Strong dealer community	0.04	3	0.12
Strong distribution network	0.06	2	0.12
Successful track record of developing new products	0.05	3	0.15
Highly skilled workforce through successful training and learning programs	0.06	4	0.24
Loyalty Program	0.07	3	0.21
Use of technologh	0.05	3	0.15
Effective marketing	0.03	2	0.06
Weaknesses	Weight	Rating	Weighted Score
Inventory Turnover Ratio	0.06	4	0.24
High Dependence on the US Market	0.08	2	0.16
management issues	0.04	4	0.16
Emotional Disconnect	0.05	3	0.15
Supply Chain Problems	0.06	4	0.24
High attrition rate in work force	0.03	2	0.06
Limited expansion in adjacent product segments	0.04	4	0.16
Higher merchandise prices	0.02	3	0.06
Lack of personalized and customized brands	0.05	2	0.10
Product demand forecast	0.03	3	0.09
Total IFE Score	1.00		3.04

CPM Matrix

		Macy's	Kohls	J.C Penney
Critical Success Factors	Weight	Rating	Score	Rating	Score	Rating	Score
Advertising	0.20	4	0.80	3	0.60	2	0.40
Sustainability	0.05	2	0.10	4	0.20	3	0.15
Social Media	0.05	4	0.20	3	0.15	2	0.10
Product Variety	0.10	4	0.40	3	0.30	2	0.20
Social Impact	0.03	2	0.06	3	0.09	4	0.12
Diversity, Equity, & Inclusion	0.04	3	0.12	4	0.16	2	0.08
Financial Profit	0.20	4	0.80	3	0.60	2	0.40
Customer Loyalty	0.05	3	0.15	4	0.20	2	0.10
Market Share	0.10	3	0.30	4	0.40	2	0.20
Product Quality	0.05	3	0.15	4	0.20	2	0.10
Top Management	0.03	4	0.12	3	0.09	2	0.06
Price Competitiveness	0.10	2	0.20	3	0.30	4	0.40
Totals	1.00		3.40		3.29		2.31

CPM Matrix

		Macy's	Kohls	J.C Penney
Critical Success Factors	Weight	Rating	Score	Rating	Score	Rating	Score
Advertising	0.20	4	0.80	3	0.60	2	0.40
Sustainability	0.05	2	0.10	4	0.20	3	0.15
Social Media	0.05	4	0.20	3	0.15	2	0.10
Product Variety	0.10	4	0.40	3	0.30	2	0.20
Social Impact	0.03	2	0.06	3	0.09	4	0.12
Diversity, Equity, & Inclusion	0.04	3	0.12	4	0.16	2	0.08
Financial Profit	0.20	4	0.80	3	0.60	2	0.40
Customer Loyalty	0.05	3	0.15	4	0.20	2	0.10
Market Share	0.10	3	0.30	4	0.40	2	0.20
Product Quality	0.05	3	0.15	4	0.20	2	0.10
Top Management	0.03	4	0.12	3	0.09	2	0.06
Price Competitiveness	0.10	2	0.20	3	0.30	4	0.40
Totals	1.00		3.40		3.29		2.31