Using the methodologies and tools we discussed in Strategy Development and Deployment you will build your own Strategies for a real company $$ Air Canada.

Scenario

Do this exercise in the current context $$ what strengths does Air Canada have now?

Weaknesses?

What market opportunities are in front of them today?

Threats?

Deliverables

Complete a SWOT analysis using the four Quadrants layout.

Develop major strategies using the matching the SWOT inputs you identified in step $1.$

Submit using assignment tool.

Late assignment will lose $10\%$ per day for $2$ days and then will get a zero.