Using the model of fan identification for your favorite team, explain (a) why you are a highly identified fan of your favorite team and (b) the consequences of your identification and passion.

 

A MODEL OF IDENTIFICATION Antecedents (Cognitions) Emotional Attachment Consequences (Behaviors/Responses) Involvement Performance Attractiveness Identification Passion Social Prestige 000 Distinctiveness Positive WOM BIRGing Attributions Consumption Behaviors Emotional Enhancement -No CORFing Self-esteem In-group favoritism -Out-group derogation Community Meeting -Merchandise Media Enjoyment Excitement Immortality Aggression Top of Page Identification Model Involvement Distinctiveness Identification & Passion Attributions Spontaneous Behaviors Blasting Physiological O O O O O