Using the percent of sales method, an advertiser sets its budget at a certain percentage of current or forecasted sales. Advertising$-$to$-$sales ratio is calculated by dividing total advertising expenses by sales revenue. However, determining what percentage to use is not always clear. Many marketers look at industry averages and competitor spending for comparisons. Web sites and trade publications publish data regarding industry averages to guide marketers in setting the percentage to use.

$3.$ Find industry advertising$-$to$-$sales ratio data.

$4.$ Determine the advertising$-$to$-$sales ratios for two competing companies and compare them to the industry advertising$-$to$-$sales ratio found above.