1. Using the profit-and-loss statement you developed in question 2.2b, and assuming that Westgate's beginning inventory was $11 million, ending inventory was $7 million, and total investment was $20 million including inventory, determine the following:
2. gross margin percentage
3. net profit percentage
4. operating expense percentage
5. inventory turnover rate
6. return on investment (ROI)
7. net marketing contribution
8. marketing return on sales (marketing ROS)
9. marketing return on investment (marketing ROI)
10. Is the Westgate division doing well? Explain your answer.

Net sales $40,000,000 100% Cost of goods sold $16,000,000 40% Gross Margin $24,000,000 60% $12,000,000 30% $5,000,000 12.5% $7,000,000 17.5% Marketing Expenses : Selling Expenses $5,000,000 Promotion Expenses $3,000,000 Freight $4,000,000 General & Administrative Expenses : Managerial Salaries & Expenses $2,000,000 Indirect overhead $3,000,000 Net Profit before income tax