Using the qualifiers "Yes", "Somewhat", or "No", conduct a VRIO Analysis for the following resources/capabilities for True Religion Jeans:

(a) Product Design (b) Brand Equity (c) Financial Position (d) Licensing Arrangements

For each offer a conclusion as to the competitive implication and whether the resource/capability is a strength or weakness.

Record your responses using the format of the following example:

(a) Product Design: V=Yes, R=Somewhat, I=No, O=Yes, Temporary Competitive Advantage, Strength

Finally, in three sentences or less offer an interpretation of your results.