Using the reasons referenced by the authors in Chapter 3 as contributors to a company's likelihood of failure or success, select two companies that you feel represent the accuracy of the reasons given by the authors. Describe why you selected each of the companies and why you feel they best fit the profile of failure or success within the context of the reasons given. If the company failed, what do you think they could have done to prevent failure? If the company is successful, what do you feel they can continue to do to remain that way? Keep in mind that companies can fail or be successful because of just one or all of the reasons in the short-term just as they can in the long-term. Flexibility, innovation, adaptability all play into this as well.

Select one company that has had a major public failure as a result of:

Managerial incompetence or inexperience

Neglect

Weak control systems

Insufficient capital

and select one company that has had major success as a result of:

Hard work, drive, and dedication

Market demand for the products or services being provided

Managerial competence

Luck

Please submit an APA formatted two-page paper. Your paper should be typed in 12 pt. Times New Roman font, double-spaced on standard-sized paper (8.5" x 11"), and have 1" margins on all sides.

Make sure you address:

Why you selected each of the companies.

Why you feel they best fit the profile of failure or success within the context of the reasons given.

If the company failed, what do you think they could have done to prevent failure?

If the company is successful, what do you feel they can continue to do to remain that way?

Why you feel additional factors such as flexibility, innovation, or adaptability to market demands also contribute to company success or failure.

In what ways do you think the reasons for failure and success are attributed to the models of communication?

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