Using the risk-adjusted discount rate approach, projects with high coefficients of variation will have net present values than projects with low coefficients of variation and similar cash flows. Multiple Choice lower somewhat higher either somewhat higher or substantially higher substantially higher In the maturity stage, a firm Multiple Choice loses market share and suffers a decline in profitability has returns on assets lower than those of the industry norm. C is growing about the same rate as the economy as a whole. () pays out all earnings in dividends