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Using the same data in PPT Slide 12 (Top-Down Approach Example), estimate Company 1 2019 Total Sale via the top-down approach using the following assumptions:

Using the same data in PPT Slide 12 (Top-Down Approach Example), estimate Company 1 2019 Total Sale via the top-down approach using the following assumptions: Only 3 companies in this industry. The industry 2019 projected annual growth rate is assumed to the arithmetic average of 2018, 2017 and 2016 industry annual growth rate. Company 1 plans to have 1% higher market share in 2019 compare to 2018 market share. Round to nearest dollar.

2015 2016 2017 2018 120 155 192 182 Company 1 Company 2 Company 3 185 180 190 195 95 85 80 85 Total 400 420 462 462 2015 2016 2017 2018 120 155 192 182 Company 1 Company 2 Company 3 185 180 190 195 95 85 80 85 Total 400 420 462 462

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