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Using the same frequency data as the previous questions, calculate the following: 1. How much more or less likely is it that a shopper makes
Using the same frequency data as the previous questions, calculate the following:
1. How much more or less likely is it that a shopper makes a purchase than does not? How much more or less likely is it that a shopper does not make a purchase than does?
2. How much more or less likely is it that a shopper in the 25- to 34-year-old age category makes a purchase than a shopper over 65?
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