Using the seven-step basic service design thinking process and the related design tools you are required to improve on your allocated service and detail this in a 2,000 word report. Use these steps as headings in your report First, identify a problem that you think needs improvement for your allocated service. Provide a short description and identify the problem in reference to theory. Research the service and problem. Including what users think and feel about the existing service. Desk research - what can you find out about your issue Define target markets and user personas. Define target market/s Building personas Building empathy with your personas Brainstorm solutions. Ideas generation Filtering ideas Building an innovative solution Develop and test low- fi prototype (you do not need to produce your solution; you need to have thought it through in sufficient detail to be able to explain your idea to users in order to complete the next step). Test with users Obtain feedback Modify prototype taking into account the feedback you have received and your own ideas