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Using the slide below as a template:Define and analyze the competitive structure for the Energy Bars category. Level of Competition Product form PDA Competition Definition
Using the slide below as a template:Define and analyze the competitive structure for the Energy Bars category.
Level of Competition Product form PDA Competition Definition Full-features Competitors Need Satisfied Palm Pilot VII POAS Compaq Aero Casioplus integrated communication Cassio Poeia Product category PIMS Palm III Royal Generic computers Budget Notebook/ subnotebook Paper-based solutions Business items costing $100-$1,000 Casio PV-100 IBM Toshiba Many others Rolodex Day Timer Fax machines Personal copiers Cellular phones Furniture (e.g. Steelcase) Personal information management plus PIM only Other solutions to the above 3-1
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