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Using the strategy mapping process, what are the important derived information needs for Air Canada? Identify and explain the key lead and lag information relevant
Using the strategy mapping process, what are the important derived information needs for Air Canada? Identify and explain the key lead and lag information relevant for this analysis. Explain how the lead information will provide Air Canada the capability to go beyond traditional BI and use the information as a strategic resource. (Use the Rockart model, textbook page 60 to support your analysis)
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