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Using the table below, a) Calculate SPACE Matrix final coordinate (X, Y) and b) discuss the result/strategy. Financial Position (FS) Ratings Stability Position (SP) Ratings

Using the table below, a) Calculate SPACE Matrix final coordinate (X, Y) and b) discuss the result/strategy.

Financial Position (FS) Ratings Stability Position (SP) Ratings
Leverage (debt to equity) 3.0 Price elasticity of demand -4.0
Liquidity (current ratio) 5.0 Competitive pressure -4.0
Return on assets 5.0 Barriers to entry into market -3.0
Earnings per share 6.0 Seasonality -5.0
Net income 3.0 Technological changes -4.0
Competitive Position (CP) Ratings Industry Position (IP) Ratings
Diversified -4.0 Industry regulation 4.0
Control over suppliers and distributors -5.0 Profit potential 3.0
Market Share -3.0 Ease of entry into market 5.0
Technological know-how -2.0 Growth potential 6.0

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