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Using the topic Resources, discuss the factors that drive family purchase decisions. Explain why this information is important to marketers and discuss how they use
Using the topic Resources, discuss the factors that drive family purchase decisions. Explain why this information is important to marketers and discuss how they use it when marketing products. Illustrate your ideas with specific reasons, facts, and examples.
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Family purchase decisions are influenced by a variety of factors that marketers must understand to effectively target their audience These factors include economic considerations social influences cul...
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