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Using the U.S. Census Bureau or a popular geodemographic tool such as Claritas PRIZM, conduct a demographic analysis of your local college town. (https://claritas360.claritas.com/mybestsegments/). Based

Using the U.S. Census Bureau or a popular geodemographic tool such as Claritas PRIZM, conduct a demographic analysis of your local college town. (https://claritas360.claritas.com/mybestsegments/).

Based on your analysis, create a market segment profile and describe how it could be useful for a marketer.

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