Question
Using the value chain classifications provided, classify the costs listed below for a major surance company: (a) research and development (b) design (c) production/delivery (d)
Using the value chain classifications provided, classify the costs listed below for a major surance company:
(a) research and development
(b) design
(c) production/delivery
(d) marketing
(e) customer support.
Costs:
1. Salaries of the customer service staff who process customer insurance transactions in their branches.
2 . Salaries ofthe managers who develop new insurance offerings.
3. Cost of IT equipment used by customer service staff.
4. Cost of the centra l computer systems used to manage and process all insurance renewals , claims and related insurance transactions.
5. Salaries of sta who deal with customer complaints.
6 . Cost of operating self-service termina ls in branches.
7 . Cost of TV advertising.
8. Salartes of the head offlce team that monltors trends In the Insurance Industry.
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