Using this case study: https://services.hbsp.harvard.edu/api/courses/790772/items/113057-PDF-ENG/sclinks/dba4eb72059daabbe972419967ed2bfa

Please answer the following questions. Please be detailed in responses and only use the case study as reference. Also please format with questions and answers separated.

1.) The case suggests the BCH is losing patient volume to other providers because of their high costs. How might the TDABC analysis be used to assist with increasing market share? For plastic and oral surgery? For orthopedics.

2.) What are the options for making craniosynostosis profitable? What are the barriers to doing so? Private insurers? Medicaid, managed care? What would BCH pitch be to private insurers? Does the payer care whether some services are cross-subsidized?