Question
Using this link ~ https://uk.news.yahoo.com/video/target-pulling-canada-155725318.html?guccounter=1 1. Discuss Target's failure in the Canadian market. Was its effort to quickly build a presence in the market overly
Using this link ~ https://uk.news.yahoo.com/video/target-pulling-canada-155725318.html?guccounter=1
1. Discuss Target's failure in the Canadian market. Was its effort to quickly build a presence in the market overly ambitious? Would the company have been better served by opening only a few stores at a time?
2. Reflect on Target's seeming lack of attention to the Canadian consumer. Do you think this a result of the company's total lack of experience in foreign markets or simply a misguided belief that Canadian consumers were no different than U.S. consumers?
3. What can Target learn from its mistakes in Canada? In your opinion, would the company have been more successful operating as a joint venture with a local retailer? Explain your response.
4. What can other U.S. retailers learn from Target's experiences in Canada?
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