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Using those segments, how does the Spain Wine Market differentiate from the United States Wine Market? 1. Geographic Segmentation: * Local Market * International Market
Using those segments, how does the Spain Wine Market differentiate from the United States Wine Market? 1. Geographic Segmentation: * Local Market * International Market 2. Demographic Segmentation: * Age Groups * Income Levels 3. Psychographic Segmentation: * Lifestyle * Values and Interests 4. Behavioral Segmentation: * Occasions * Usage Rate 5. Benefit Segmentation: * Quality Seekers * Value for Money 6. Cultural Segmentation: * Local vs. Global Preferences
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Matching Supply with Demand An Introduction to Operations Management
Authors: Gerard Cachon, Christian Terwiesch
3rd edition
73525200, 978-0073525204
