Using Truth 5 The reinvention of authority the borders of our countries have seen some increased monitoring and security in an attempt to help limit the global spread of the virus This has been done in different ways, with some countries adopting a stricter policy, while others have been using looser restrictions These changes have required certain industries to adopt procedures that they may not have wanted or believed they needed in the interest of public health and safety If you were working for an Airline (for example, Air Canada, Cathay Pacific, Philippines Airlines, Qatar Airways, among others) and were developing your Integrated Marketing Communications Plan intended to entice your target audience to travel with confidence that the airline was practicing safe travel protocols (Covid screening, increased cleaning procedures, safe seating distances, mask use guidelines, and so on), what would your proposed promotional mix include What would be your intended main message to communicate Why should the audience choose your airline over competitors Using Truth 2 The virtual century as in the above question related to this topic, the way that consumers will interact with products, services, and events has changed due to Covid 19 Many events have been cancelled, rescheduled, paused, and so forth since the start of the pandemic, but in many locations these events are starting to come back, with different measures and restrictions that will need to be applied An outdoor music festival has asked for your help in promoting their event that was cancelled last year They understand that many people will be looking to get out and do something fun, but that they also are concerned about large crowds in confined spaces, even outdoors What recommendations would you make to the organizers of the festival regarding how they communicate the different messages that are required such as the festival is proceeding, tickets are available, reduced capacity, and performers, activities, and vendors and so on

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Using Truth 5: The reinvention of authority the borders of our countries have seen some increased monitoring and security in an attempt to help limit

Using Truth 5: The reinvention of authority the borders of our countries have seen some increased monitoring and security in an attempt to help limit the global spread of the virus. This has been done in different ways, with some countries adopting a stricter policy, while others have been using looser restrictions. These changes have required certain industries to adopt procedures that they may not have wanted or believed they needed in the interest of public health and safety.
1. If you were working for an Airline (for example, Air Canada, Cathay Pacific, Philippines Airlines, Qatar Airways, among others) and were developing your Integrated Marketing Communications Plan intended to entice your target audience to travel with confidence that the airline was practicing safe travel protocols (Covid screening, increased cleaning procedures, safe seating distances, mask use guidelines, and so on), what would your proposed promotional mix include?
2. What would be your intended main message to communicate?
3. Why should the audience choose your airline over competitors? Using Truth 2: The virtual century as in the above question related to this topic, the way that consumers will interact with products, services, and events has changed due to Covid-19. Many events have been cancelled, rescheduled, paused, and so forth since the start of the pandemic, but in many locations these events are starting to come back, with different measures and restrictions that will need to be applied.
  1. An outdoor music festival has asked for your help in promoting their event that was cancelled last year. They understand that many people will be looking to get out and do something fun, but that they also are concerned about large crowds in confined spaces, even outdoors. What recommendations would you make to the organizers of the festival regarding how they communicate the different messages that are required such as: the festival is proceeding, tickets are available, reduced capacity, and performers, activities, and vendors and so on.