Using two lines of analysis: 1) Industry Attractiveness and 2) Business-Unit Competitive Strength based on the Apple Company (Please see pages 163-168 in the textbook:ESSENTIALS OF STRATEGIC MANAGEMENT: THE QUEST FOR COMPETITIVE ADVANTAG7e) As the analyst you need to decide upon a list of 5-8 measures forIndustry Attractiveness and a list of 5-8 measures of 5-8 measures for Business-Unit Competitive Strength.

On the Industry Attractiveness side, you need to:

1. determine 5-8 measures that you will use to analyze Apple (half of your measures may come from the book, the other half must come from you);
2. show the importance/weight of each measure (be sure that the summation of your weights adds up to 100%); and
3. give a rating (1-10) on each industry.

For example, some of Disney's industries are: streaming services, movies, and theme parks. So for this week, I would do the following (this is for only three measures and you are to pick 5-8):

Industry Attractiveness measure	Importance/Weight	Streaming Services Rating/Score	Movies Rating/Score	Theme Parks Rating/Score
Market Size and projected growth rate	40	8 (8 * 0.40 = 3.20)	7	6
Intensity of competition	30	9 (9 * 0.30 = 2.70)	7	7
Emerging Opportunities and Threats	30	6 (6 * 0.30 = 1.80)	8	5
Total	100%	3.20 + 2.70 + 1.80 = 7.70	7.30	6.00