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Using Walmart as an example, argue in favor of using one pricing model other than CAPM to calculate the discount rate, such as APT, Fama
Using Walmart as an example, argue in favor of using one pricing model other than CAPM to calculate the discount rate, such as APT, Fama French, and Carhart. Why did you choose this model? Explicitly list the risk factors you would include. (For example: GDP changes, energy prices, etc.)
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