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ustomeI, last sapple call esig its products and Di and attiact right customers? Has it done so successfully with the Chase Sapphire Reserve? Why or

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ustomeI, last sapple call esig its products and Di and attiact right customers? Has it done so successfully with the Chase Sapphire Reserve? Why or why not? Transactors / Revolvers Both spend $16,000 per year Credit balance carries: $0 for transactors, 50% of annual spend for revolvers Interest rate average: 21% Renew the card at $450 annual fee Dormants Spend only enough to earn the sign -on bonus . Credit balance carried $0 . Do not renew card at $450 annual fee If you are a competing credit card provider, how do you respond to the Chase Sapphire Reserve? How should Chase position itself to be ready for these competitive responses

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