Usually pricing is set based on supply and demand, but there have been some debates recently about if there should be some exceptions to this strategy, which can be referred to as "price gouging."

For example, Uber has come under fire for their "surge pricing". The computer system algorithm recognizes when demand is high and automatically raises prices according to this higher demand. This became an issue during recent tragic events, such as a mass shooting where people fleeing the area called for Ubers and so the price surged to get out of that area and into safety.

A similar situation arises in hotels when there are natural disasters - for example during 9/11, or recent fires, people are evacuated or stranded so the demand for the hotels goes up, and so does the price. This makes it even harder for people already in a horrible situation to find shelter.

So this assignment is about the ethics of price strategies.

Question: What do you think on BOTH sides, pro and con, about raising prices due to demand, even in the event of a disaster