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v Quality Furniture produces handcrafted wooden furniture from localy sourced timber. They seli their products through their four shops and via a mail-order catalogue. Their
v Quality Furniture produces handcrafted wooden furniture from localy sourced timber. They seli their products through their four shops and via a mail-order catalogue. Their production process is labour-intensive and involves skilled craftspeople which means their products are quite expensive. Research conducted by the marketing manager has shown that there is a bis market for a range of less-expencie furniture sold under the Quality Furn ture brand. The marketing manager has recommended launching a new range of fumiture cailed QualityEconomy. To lower the costs and thus reduce the price this new fumiture range wil be produced using an automated manufacturing process, The operations director believes this process will hove the added benefit of irnproving the overail productivity figures for the manufacture and creation of the entire Qua ty fum ture range. The board of directors has created a project mandate to produce a limted range of QualityEconomy products and launch them onto the market. The project mandate recommends that the project wit consist of the following stiges: Stage 1: initiation. stage 2: Market research. Research the market to help identify a number of produces for the Quality fconorny range. Create designs for the new products: Stage 3. Creste prototypes for the new qualityeconomy products and detine the requizements for the new production machinery needed to manufacture the Qualityeconomy products. 5tage 4: Purchase and install the new production machinery, Train the op rators of the production moch nery. Market the Qualify Economy range including sending an updated Quality furniture catalogue to existing and potentia clects updating the Website and creating and sending out press releases. Initlar estirnates are that the project will take six months and cost scooooo. The project has a cost toierance of plus or minus 10 percent and a time tolerance of pliss or minus two weeks you have been seiected as the project manager of this project. Answer the following questions gou can make assumptions in arswering the questions. a) Exolain why launching a new ranse of fumituse called oualifyeconomy in tis tase study can be considered a project. c) Identify the outputs and outcornes of the procect
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