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v Sheridan Orthotics Company distributes a specialized ankle support that sells for $ 40. The company's variable costs are $ 30 per unit; fixed costs

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Sheridan Orthotics Company distributes a specialized ankle support that sells for $ 40. The company's variable costs are $ 30 per unit; fixed costs total $ 380,000 each year. (al) Calculate contribution margin ratio. (Round ratio to 2 percentage places, e.8. 0.38 38%.) Contribution margin ratio % eTextbook and Media Save for Later Attempts: 0 of 3 used Submit Answer (a2) If sales increase by $ 53,000 per year, by how much should operating income increase? (Use the rounded contribution margin ratio calculated in the previous part.) Change in operating income $ eTextbook and Media Save for Later Attempts: 0 of 3 used Submit Answer -14 Save for Later Attempts: 0 of 3 used Submit Answer (b) Last year, Sheridan sold 39,000 ankle supports. The company's marketing manager is convinced that a 10% reduction in the sales price, combined with a $ 52,000 increase in advertising, will result in a 39% increase in sales volume over last year. Compute the projected income (Enter negative amounts using either a negative sign preceding the number e.s. -45 or parentheses e.s. (45).) Projected income Should Sheridan implement the price reduction? Sheridan implement the price reduction because the estimated operating income is than the current eTextbook and Media Save for Later Attempts: 0 of 3 used Submit Answer MacBook Air SC

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