V. The product(s) or service(s). (The most important part in your TMA) Describe in appropriate detail each product or service to be sold. Outline the primary use/market for the product/service and identify any secondary applications. Articulate how you will solve a problem, relieve pain, or provide a benefit or needed service. Describe the service or product delivery system. Highlight any unique features of the product or service and how these will create or add significant value; also, identify any differences between what is currently on the market and what you will offer that will account for your market penetration. Be sure to describe how value will be added to the customer. Include a description of any possible drawbacks (including problems with obsolescence) of the product or service. Define the present state of development of the product or service and how much time and money will be required to fully develop, test, and introduce the product or service. Provide a summary of the functional specifications and photographs, if available, of the product. Discuss any head start you might have that would enable you to achieve a favored or entrenched position in the industry. Describe any features of the product or service that give it an "unfair" advantage over the competition. Discuss any opportunities for the expansion of the product line or the development of related products or services. (Emphasize opportunities and explain how you will take advantage of them