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Valmont Company developed a new industrial piece of equipment called the XP - 2 0 0 . The company is considering two methods of establishing

Valmont Company developed a new industrial piece of equipment called the XP-200. The company is considering two methods of
establishing a selling price for the XP-200-absorption cost-plus pricing and value-based pricing.
Valmont's cost accounting system reports an absorption unit product cost for XP-200 of $9,600. Its markup percentage on
absorption cost is 85%. The company's marketing managers have expressed concerns about the use of absorption cost-plus
pricing because it seems to overlook the fact that the XP-200 offers superior performance relative to the comparable piece of
equipment sold by Valmont's primary competitor. More specifically, the XP-200 can be used for 21,000 hours before replacement.
It only requires $2,200 of preventive maintenance during its useful life and it consumes $180 of electricity per 1,050 hours used.
These figures compare favorably to the competing piece of equipment that sells for $21,000, needs to be replaced after 10,500
hours of use, requires $4,400 of preventive maintenance during its useful life, and consumes $212 of electricity per 1,050 hours
used.
Required:
If Valmont uses absorption cost-plus pricing, what price will it establish for the XP-200?
What is XP-200's economic value to the customer (EVC) over its 21,000-hour life?
If Valmont uses value-based pricing, what range of possible prices should it consider when setting a price for the XP-200?
Complete this question by entering your answers in the tabs below.
If Valmont uses absorption cost-plus pricing, what price will it establish for the XP-200?
What is XP-200's economic value to the customer (EVC) over its 21,000-hour life?
Selling price per unit
EVC
PLEASE INCLUDE 1,2, &3
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