Question
Value based pricing often uses the concept of economic value to the customer (EVC), which calculates the difference between the price of a company's product
Value based pricing often uses the concept of economic value to the customer (EVC), which calculates the difference between the price of a company's product and the price of the nearest competitive product. EVC does NOT account for which value-based pricing factors:
Brand equity
Production costs
Equipment depreciation
Customer acquisition costs
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Personal Financial Planning
Authors: Lewis J. Altfest
2nd edition
1259277186, 978-1259277184
