Value creation Huge central customer data warehouse available to all business units. Central planning function in Seattle corporate headquarters for 7 functions. Human Resourc Value creation offers employees unique benefits such as medical, paid time off and stock grants and relocation allowances. Such a strategy means warehouses could be located in economically cheaper areas yet these benefits can attract highly skilled workers (Ward, 2007). Technology D Value creation High investments in technology development to leverage new but unknown opportunities in digital sales of music, books and videos ( The Economist, August 2006). For example being able to quickly digitize media for direct online sales/download or for "Search inside the book" service. Using standard hardware systems from HP to reduce cost of maintenance and compatibility (Neel, 2000). Procur Value creation Using the Strategic Business Unit - BookSurge to keep a rich inventory of digital copies of books so as to make this readily available for customers through print-on-demand and reduce time of delivery (The Economist, August 2006)