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value customers (5%) You need to conduct an exploratory analysis (descriptive statistics, visualisations, clustering, etc.) based on the customer data to understand the characteristics of
value customers (5%) You need to conduct an exploratory analysis (descriptive statistics, visualisations, clustering, etc.) based on the customer data to understand the characteristics of churned, non-churned, and high- value customers. You can use either SAS Enterprise Miner, Excel or Tableau (or combinations ) for this analysis. Hints: High-value customer information (column) is not available in the dataset and you need to perform a simple calculation to add this information. High-value customers are the group of customers with their total charge (including tenure,,days since last order, order count, coupons used, days since last order, satisfaction score) greater than 25
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