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Value pricing is setting prices so that targeted customers will perceive products to offer greater value than competitive offerings. For existing products, this can be
Value pricing is setting prices so that targeted customers will perceive products to offer greater value than competitive offerings. For existing products, this can be accomplished by offering more pr
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Strategic Management A Competitive Advantage Approach Concepts
Authors: Fred R. David, Forest R. David
16th edition
978-0134153971, 134153979, 978-0134167848, 134167848, 978-0134422572, 134422570, 978-0134467238
