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Value Proposition Customization ( Value Chain Analysis, Ansoff Matrix ) : Question: Analyze MapleMart's failure to customize its every - day low prices and excellent

Value Proposition Customization

(

Value Chain Analysis, Ansoff Matrix

)

: Question: Analyze MapleMart's failure to customize its "every

-

day low prices" and "excellent service" value proposition for the European market. How could the company have tailored its value proposition to better resonate with diverse consumer preferences in different European regions?

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